Ted Knutson Interview | From StatsBomb to Set Pieces, Brighton, Brentford & Celtic’s Future

With all of us Celtic fans reeling from boardroom chaos and transfer frustration, this week’s Huddle Breakdown Interview offers a welcome break from the turmoil. James sits down with Ted Knutson — co-founder of StatsBomb and pioneer in football analytics — for a wide-ranging interview. Ted shares his journey from gambling at Pinnacle to reshaping recruitment at clubs like Brentford and Brighton, explains why set pieces and throw-ins can “break the game,” and compares the analytics adoption curve in football and the NFL. They also cover Tony Bloom’s brilliance at Brighton and USG, the 49ers’ influence at Leeds, and what Celtic could learn from smarter clubs abroad. This is a rare chance to hear directly from one of the most influential minds in modern football.